Identifiers |
First name, last name, telephone numbers, postal address, unique personal identifier, Internet Protocol address, online identifier, email address, Social Security number, driver’s license number. |
To market a service or product to you or complete a transaction for you, marketing and promotional efforts, statistically analyze website usage, improve website content and product offerings and customize website content, layout, and services, and to meet our legal, regulatory and contractual obligations. |
Yes |
Information described in the California Customer Records Act |
Name, telephone number, address, social security number, Online ID, industry, preferred method of contact, and emergency contact. Employment status, total annual household income, whether you rent or own, and whether you are pre-qualified for a loan. |
To market a service or product to you or complete a transaction for you, marketing and promotional efforts, statistically analyze website usage, improve website content and product offerings and customize website content, layout, and services, and to meet our legal, regulatory and contractual obligations. |
Yes |
Purchasing preferences |
Purchasing preferences, such as area of interest, community of interest, residence of interest, quick move-in of interest, and new home preferences, such as price range, bedrooms, bathrooms, square footage, when would you like to be in your new home, type of home, and other specified amenities.
Whether you are relocating, whether you chatted with an online representative, whether your current home listed with a realtor, and preferred appointment date and time. |
To market a service or product to you or complete a transaction for you and marketing and promotional efforts. |
Yes |
Commercial information |
Loan information and property records. |
To market a service or product to you or complete a transaction for you and marketing and promotional efforts. |
No |
Internet or other similar network activity. |
Browsing history, search history and other information regarding your interaction with our website. |
To market a service or product to you or complete a transaction for you, marketing and promotional efforts, statistically analyze website usage, improve website content and product offerings and customize website content, layout, and services, and to meet our legal, regulatory and contractual obligations. |
No |